How Foodateria Competes with $10K/Year Websites — for a Fraction of the Cost
Columbus, Ohio
Pan-African
SEO-Optimized Website, Online Ordering, Payments, Dashboard Management, WhatsApp Integration
Problem: Hidden Gem, Invisible Online
Foodateria’s flavorful African cuisine was a local favorite — but online, it was practically invisible.
The restaurant relied on a simple website that supported only manual pickup orders. When people searched for “African food near me” or “African food in Columbus,” Foodateria was nowhere to be found.
Competitors spending over $10,000 on custom websites dominated page one of Google. But when we compared traffic, something stood out — these high-budget websites were getting roughly the same traffic Dinesurf could generate at a fraction of the cost.
The Dinesurf Fix: Visibility. Conversion. Control.
SEO Optimization targeting “African food near me” and “African food in Columbus”
WhatsApp Integration for easy customer communication
Direct Online Ordering — no delivery app commissions
Smart Dashboard to track orders, payments, and customer data
Conversion-Focused Design showcasing signature dishes and easy ordering
Before Dinesurf
Google Search Ranking
Not on page one
Online Revenue
~$800/mo (pickup only)
Net Revenue from Delivery
~$800/mo (pickup only)
Average Order Value
~$800/mo (pickup only)
Month-on-Month Growth
~$800/mo (pickup only)
After Dinesurf
Google Search Ranking
Page one for key searches
Online Revenue
$2,300+/mo (organic)
Net Revenue from Delivery
96% retained
Average Order Value
+16% increase
Month-on-Month Growth
+40% MoM Growth
Key Takeaways
33% More Take-Home Revenue
Fewer commissions, more profit.
16% Higher Average Order Value
SEO traffic drives higher-intent buyers.
40% Month-on-Month Growth
Consistent organic order increase.
24% Boost in Net Delivery Revenue
No dependency on third-party apps.
“With Dinesurf, we’re not just visible ,we’re thriving. We spend less than a tenth of what others do and see the same — if not better results.”
-Foodateria Owners

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