Our story

Three generations of hospitality. One platform for what comes next.

Dinesurf is built by brothers Martins and Joshua Udotai: grandsons of a hotel executive chef and a restaurateur, sons of a sports bar and catering owner, and e-commerce operators who worked with brands like Amazon and Wayfair. We bring what the best online stores know about keeping customers to restaurants, lounges and bars.

Our grandfather in his chef’s whites and tall toque, stirring a large pot in a hotel kitchen.
Our grandfather, executive chef
Our grandmother, in a head tie and lace blouse, directing her cooks over trays of food in her restaurant kitchen.
Our grandmother, in her restaurant in Port Harcourt
Three generations, since the 1970s

Our story

It started in a hotel kitchen in Port Harcourt.

Hospitality isn’t an industry we picked. It’s the family business, three generations deep.

  1. Generation one1970s

    An Italian-trained chef, at sea and at the Legacy Hotel.

    Our grandfather trained as a chef in the Italian tradition. He cooked as an executive chef on board a ship, then became executive chef at the Legacy Hotel in Port Harcourt in the 1970s. The standard he cooked to is the standard we build for.

  2. Generation onePort Harcourt

    A restaurant of her own.

    Our grandmother ran her own restaurant in Port Harcourt for more than five years: the bookings, the regulars, the staff and the books, all at once, all by hand.

  3. Generation two7+ years

    A sports bar and a catering business.

    Our mother ran a sports bar and a catering business for more than seven years. We grew up around the bar, the kitchen and the event floor, and saw how much work it takes to fill a room, and how quietly a regular can disappear.

  4. Generation threeE-commerce

    Years inside the world’s biggest online stores.

    Before Dinesurf, we worked in e-commerce with brands like Amazon, Wayfair, Best Buy and Bath & Body Works. We saw how the best online stores know every customer, follow up at the right moment, and turn a first order into a habit.

  5. TodayDinesurf

    Bringing it home to hospitality.

    Dinesurf brings that playbook to the business we grew up in: your own website and bookings, every guest in your Guestbook, and the newsletters, automations and reports that bring them back. Today more than 500 restaurants, lounges and bars are on Dinesurf, in more than 8 countries.

Why we exist

Our mission

Help every restaurant, lounge and bar turn demand from Google, Instagram and TikTok into revenue and repeat visits.

Our vision

A hospitality industry where independent venues own their guests, and grow with the same tools as the biggest brands in the world.

What we believe

  • 01

    The guest belongs to the venue.

    Not to a booking app or a delivery platform. Every booking, order and visit should build the restaurant’s own guest list.

  • 02

    Built by people who know the floor.

    Three generations of kitchens, bars and event nights shape what we build, and what we leave out.

  • 03

    Measure what brings guests back.

    E-commerce taught us to track every step from first visit to repeat customer. Restaurants deserve the same clarity.

  • 04

    Built in Africa, for anywhere.

    Made for the way venues in Lagos, Accra and Kigali work, with pricing and payments to match, and ready for the rest of the world.

The founders

Two brothers, one family business.

Third-generation hospitality entrepreneurs, with careers in e-commerce behind them.

  • Martins Udotai, Co-founder, CEO of Dinesurf

    Martins Udotai

    Co-founder, CEO

    Leads the company, product and growth, bringing e-commerce’s playbook for keeping customers to the hospitality business he grew up in.

  • Joshua Udotai, Co-founder, CTO of Dinesurf

    Joshua Udotai

    Co-founder, CTO

    Leads engineering: the platform, the vendor app, and the AI staff that restaurants run their nights with.

In the community

On stage, and off it.

We spend our time where the industry meets. Our co-founder Joshua Udotai was a featured speaker at Nigeria Food Summit 2025 and 2026, Landmark Centre, Lagos.

  • Joshua Udotai with two fellow speakers on stage at Nigeria Food Summit 2026.
    Joshua with fellow speakers at Nigeria Food Summit 2026
  • The Dinesurf team in front of the Dinesurf stand at Nigeria Food Summit 2026, under banners reading Get more guests, Get more bookings and Get more revenue.
    The Dinesurf team at our stand, Nigeria Food Summit 2026
  • Two members of the Dinesurf team in Dinesurf T-shirts with a group of students at Path to Possibilities.
    Path to Possibilities, December 2025: an afternoon with students, backing the push to keep Nigerian children in school

Trusted by restaurants, lounges and bars across Africa and beyond

Businesses on Dinesurf
500+
Covers booked
150K+
Countries served
8+
Monthly Google impressions to our restaurant businesses
700K+
  • Above Lifestyle logo
  • BamBoa logo
  • Dulles logo
  • The Billionaire Chef's Table logo
  • Essence Bar & Grill logo
  • ECT Brunch logo
  • Field and Ocean logo
  • Ilé Eros logo
  • The Library logo
  • Lala’s Bistro logo
  • The SIG logo
  • Sage Lagos logo
  • The Silk Lagos logo
  • TKO Lagos logo
  • Skah logo
  • Vintano Hotel logo
  • Zayda logo

Your guests, all the way round.

Three generations in, the work is the same: fill the room, and bring the guests back.