Free resources
Free guides for restaurants, lounges and bars
The playbooks, checklists and frameworks we use with the venues we work with. Read the opening of any guide here, and we'll email you the full PDF.
Bring your guests back
Know who your best guests are, remember them, and give them a reason to return.
- Free FrameworkThe VIP Guest FrameworkFind your best guests in your own data, sort them into five tiers, and give each tier a reason to feel known.Get the framework
- Free GuideThe Customer Automations Every Restaurant Should HaveSet up the eight customer automations every restaurant should run, each with its trigger, timing, audience and a message to copy.Get the guide
- Free PlaybookThe Win-Back PlaybookBring back the guests you already have with a simple monthly system: build the list, sort it, give a reason, send a short sequence and count who returns.Get the playbook
- Free Idea list10 Restaurant Newsletter Ideas You Can Send This MonthPlan your next month of newsletters with ten ideas, each with subject lines, what to put in it, who gets it and when to send it.Get the list
Fill your tables and protect them
Turn bookings into guests who show up, and find the nights with room to grow.
- Free ChecklistThe No-Show Protection ChecklistKnow what a no-show costs you, take deposits where they count, and turn more bookings into guests who actually arrive.Get the checklist
- Free AuditThe Restaurant Growth AuditScore your restaurant on 20 questions, find the quiet nights and missed second visits, and know exactly what to fix first.Get the audit
Own your channels
Make your website, your ads and your social media work for your own guest list.
- Free ChecklistThe Restaurant Website ChecklistScore your restaurant website out of 40, find where it loses the people already visiting, and fix those leaks before you pay for more traffic.Get the checklist
- Free ChecklistThe Meta Pixel ChecklistSet up your website so Meta learns who actually books, orders and pays, and your ads find more guests like them.Get the checklist
- Free PlaybookThe Direct Ordering PlaybookKeep the delivery apps for new customers, and move your repeat customers to ordering from you directly, where you know who they are and can bring them back.Get the playbook
- Free ChecklistThe Followers to Customers ChecklistTurn the attention you earn on Instagram and TikTok into names, emails and phone numbers in your own guest list, with permission to stay in touch.Get the checklist