From Reservation Chaos to a 21 Million Naira Windfall
Abuja, Nigeria
Teppanyaki-style
Reservation Management, Table Management, Reservation Deposits, SEO-Optimized Website
Problem: A 26-Seat Experience, A Reservation Nightmare
Field and Ocean is a unique, high-end teppanyaki restaurant in Abuja, offering an immersive dining experience with just 26 seats split across two teppanyaki tables.
Each table seats 13 guests, and all reservations were previously handled through phone calls, WhatsApp, and manual tracking.
The result? A constant struggle to manage limited slots, enforce the strict two-hour dining policy, and juggle last-minute no-shows. Staff spent countless hours on the phone just to confirm bookings.
The Dinesurf Transformation: From Manual Chaos to Seamless Reservations
Automated Reservation Management
Guests book directly through the Dinesurf-powered website, freeing up staff time.
Table Management for Two-Hour Slots
Each two-hour slot is automatically scheduled, so the team always knows which seats are available.
Reservation Deposits
To reduce no-shows, we enabled secure deposit payments right at booking.
Before Dinesurf
Reservation Process
Manual calls/chats
Reservation Deposits
Minimal, manual collection
No-Show Rate
High
Staff Time Spent
Hours on the phone
After Dinesurf
Reservation Process
Automated online booking
Reservation Deposits
₦21 million in 90 days
No-Show Rate
Dramatically reduced
Staff Time Spent
Minimal, streamlined
Key Takeaways
₦21 Million Collected Upfront
Deposits eliminated no-shows and secured revenue in advance.
Effortless Reservation Management
No more manual coordination, all bookings handled online.
Improved Guest Experience
Guests enjoy a smoother booking process and a guaranteed spot, while the restaurant runs like clockwork.
“Dinesurf turned our reservation headache into a dream. We not only filled seats, we filled them with committed diners and secured our revenue upfront.”
— Field and Ocean Manager

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