How TKO Lagos Turned Its Guestbook Into a Marketing Team
- Lagos, Nigeria
- Restaurant & Event Space
- Custom Website, Guestbook, Newsletters, Birthday Emails, Reservation Management
Problem: Loyal Guests, and No Way to Reach Them
TKO has been on Dinesurf since 2023, first as Eats by TKO and now as TKO Lagos, a restaurant with its own event space.
Its guests came back because they loved it, but reaching them meant posting on Instagram and hoping they saw it.
There was no list to send to, and no website that was TKO’s own.
The Dinesurf Transformation: A Website, a Guestbook and Newsletters
Its Own Website tkolagos.com, custom-designed on TKO’s own domain, with the menu, table bookings and event space in one place.
A 2,200+ Guest Guestbook Every guest TKO knows in one Guestbook, ready for the next newsletter.
Newsletters That Get Opened Newsletters like the “TKO IPO: Initial Plate Offering” go to the whole Guestbook, and more than a third are opened. Birthday emails go out too.
TKO Lagos before and after Dinesurf
Before Dinesurf
- Website
- No site of its own
- Guest List
- Instagram followers only
- Guest Marketing
- Posts and stories
- Birthdays
- Easy to miss
After Dinesurf
- Website
- tkolagos.com
- Guest List
- 2,200+ guests in the Guestbook
- Guest Marketing
- Newsletters, 1 in 3 opened
- Birthdays
- A birthday email with a treat
Key Takeaways
2,200+ Guests in One Guestbook
Every guest TKO knows, in one place, and every one of them reachable.
1 in 3 Newsletters Opened
More than a third of TKO’s newsletters are opened, and the owners share them on Instagram.
On Dinesurf Since 2023
From Eats by TKO to TKO Lagos, with a new website on its own domain.
“My marketing team is working!”
Where this fits
