How Zayda Turned Instagram and Newsletters Into 6,300+ Covers
- Lagos, Nigeria
- Restaurant
- Reservation Management, Reservation Deposits, Guestbook, Newsletters, Custom Website
Problem: Busy Every Day, But Only Reachable on Instagram
Zayda is a Lagos restaurant that is busy all week, with Sunday and Saturday its biggest days.
Guests found it on Instagram and booked by DM and WhatsApp, and the team kept track of it all by hand.
Guests who loved their night had no reason to hear from Zayda again until they happened to see a post.
The Dinesurf Transformation: Every Booking in One Place, a Newsletter Every Week
Instagram Bookings, Straight In Half of all Zayda’s bookings come from Instagram, booked online or logged by the team as they arrive in the DMs.
A Newsletter Almost Every Week Since February, Zayda has sent its Guestbook a newsletter almost every week: 58,000+ emails, and about a third are opened.
Deposits on Busy Nights Since October 2025, guests pay a deposit on the bookings that need one: ₦3.6M+ collected so far.
Zayda before and after Dinesurf
Before Dinesurf
- Reservation Process
- DMs, WhatsApp and calls
- Guest Records
- Scattered across chats
- Guest Marketing
- Instagram posts only
- Deposits
- Manual, if at all
After Dinesurf
- Reservation Process
- Online, and logged in one place
- Guest Records
- One Guestbook, 1,500+ guests
- Guest Marketing
- Newsletters most weeks, 1 in 3 opened
- Deposits
- ₦3.6M+ since October 2025
Key Takeaways
6,300+ Covers Booked
More than two years on Dinesurf, with every booking, online or from the DMs, in one place.
58,000+ Newsletters Sent
A newsletter to the whole Guestbook almost every week since February, and about a third of them are opened.
100+ Guests Back Again
Guests who booked once have booked again, and every one of them is in Zayda’s Guestbook.
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